Luis Borges · Product Operator

Product teams are breaking under AI speed.

Helping B2B SaaS teams redesign how they work in the AI era.

AI can compress discovery, prototyping, and execution from weeks to hours, but most teams still run the same product process: PRDs, roadmaps, handoffs, slow decisions. I help product leaders redesign how their teams actually work when building is no longer the bottleneck.

Background across Toyota Production Systems, Zalando Innovation Lab, product leadership, and AI-assisted operational workflows.

Usually starts with one workflow that already feels broken.

If this already feels familiar, we should talk.

Discuss your team

Available now for fractional engagements · Munich-based · Replies within 24h

The product process hasn't caught up.

When engineering was slow and expensive, it made sense to spend weeks aligning, documenting, and planning.

Now AI changes that.

But most teams still operate the same way, and that creates friction, misalignment, and wasted work.

  • Discovery cycles are too slow
  • Roadmaps become outdated quickly
  • Quality and escalation points are unclear once AI is in the loop
"If AI can generate discovery in hours, what is my team actually doing?"

I help teams find the new bottleneck.

This is not an AI tools workshop.

Over 2 weeks, we take one real workflow inside your team (discovery, prioritization, delivery, or quality) and redesign it as a human + AI operating system with clear quality and escalation points.

  • Map where your current workflow is breaking
  • Identify unnecessary steps, meetings, and artifacts
  • Redesign it as a small operating system with clear escalation points
  • Implement it immediately with your team

Selected work

Diagnosed a two-tier pricing architecture with no growth ceiling at a B2B SaaS company. Redesigned it into a Business and Enterprise model. Delivered €200K+ ARR uplift in Q1.

Built a behavioral scoring model in PostHog using product usage signals to identify upgrade-ready accounts, generating a named account list representing significant expansion ARR.

Delivered reev's first customer-facing AI feature: a natural-language insights engine for fleet operators. Reduced operational overhead by ~30%.

Co-organised three editions of Product × AI Munich, a meetup series with speakers from Google Cloud, reev, casavi, and Pendo (30–60 people per edition). Also host invitation-only breakfast conversations for senior product leaders navigating the AI shift. Next session: June 26 2026 - invite only.

About Luis

Senior Product Leader with 10+ years' experience building B2B SaaS products across Europe. Most recently led product at reev, a Munich-based EV charging SaaS platform, and served on its AI Advisory Board.

Previously worked across Toyota Production Systems, Zalando Innovation Lab, and product organizations operating at scale.

Background across operational systems, product strategy, AI-assisted workflows, and product-led growth.

2-week AI-native product workflow engagement

A focused, hands-on engagement with one product team, working on a real workflow.

Format

  • 2 weeks
  • 2–4 working sessions
  • Async collaboration

Investment

  • €4,500 fixed fee
  • Paid 50% on start, 50% on completion

Outcomes

  • Clear diagnosis of what is breaking
  • Redesigned workflow with faster decisions and less wasted work
  • Practical operating approach (not slides)

Most teams don't need more tools. They need a different way of working.

Discuss your team

Usually starts with one workflow that already feels broken.

Previously across

  • reev
  • Kaufland e-commerce
  • Zalando Innovation Lab
  • Shiftmove / Vimcar
  • Lovable Shipped