Revenue Readiness Conversation
Your next ARR isn't in your roadmap. It's in how you charge for what you already built.
Most B2B SaaS teams keep building when growth slows. But in companies between €1M and €10M ARR, the next lever is almost never a new feature. It's finding which customers are ready to pay more for what they're already using, and restructuring how you charge before your margin disappears.
€2,000 · Two sessions · No data access required · Replies within 24h
This is for you if…
- You're thinking less about "what to build next" and more about whether you're charging the right customers the right amount for what already exists.
- You ship fast, behind flags, in iterations, with a lean team. But the pricing conversation always gets deferred to "once we have more data."
- You're adding AI features and you know the margin equation is changing, but you haven't figured out your monetization model for them yet.
- You believe the next growth lever is somewhere in your existing customer base, but you don't have a method to find it without a three-month data project.
- You want to experiment with packaging and pricing (real bets, not conversion rate tweaks) but nobody on your team owns that conversation.
How it works
Session 1 · ~90 minutes
We map how you currently think about your customers, tiers, and pricing. Not what your data says. What you believe is true. Who your best customers are, who you'd never want to lose, where you've tried to charge more and what happened, which AI features are in use and whether pricing for them has been decided or is still informal. No preparation needed on your side.
Session 2 · ~60 minutes · one week later
I come back with two or three sharp hypotheses about where your hidden expansion ARR likely sits. Specific to your product, your customers, and what you told me in session one. For each hypothesis I'll tell you exactly what I'd want to check in your data to confirm or kill it. That's the point where data access becomes relevant, and only if the hypotheses land.
Between sessions, I do the synthesis. You don't need to prepare anything for session two, just show up.
What you get
- A one-page written summary of the two or three sharpest patterns I found, specific enough that you could act on them without me.
- For each pattern: what I'd want to check in your data to confirm it, and what confirming it would likely mean for your ARR.
- A clear answer to whether your current pricing and packaging model is working against your growth or for it.
- If the hypotheses land and you want to go deeper, a scoped proposal for a data session. No obligation, no pitch in the room.
What this found at reev
Before going independent, I built a behavioral scoring model at reev, a B2B SaaS platform, across the existing customer base. The question wasn't "how do we acquire more customers." It was "which customers are already ready to pay more, and why hasn't anyone asked them yet."
2,000
accounts analysed
80
named accounts surfaced
€847K
total addressable opportunity found
The model surfaced €255K in near-term expansion ARR that nobody knew existed. Not from a new feature. Not from a new acquisition channel. From asking the right questions about the customers already in the base, and building a method to find the signal in the data. That's the pattern the Revenue Readiness Conversation is built to find, without needing three weeks and a data room first.
The answer was already there. It just needed someone to look for it.
A few things people ask
Do you need access to our data?
No, and that's the point. Session one is entirely conversation-based. I map how you think about your customers and pricing using the knowledge you already have in your head. Data access only becomes relevant if the hypotheses from session two land and you want to go deeper. That's a separate conversation, not a commitment you're making today.
How is this different from a consultant who needs three weeks and a data room?
Most diagnostics start by asking for access. Dashboards, CRM exports, analytics tools. All before they've earned the right to look. I start with questions. If the conversation surfaces real patterns, that's when I ask for access. Getting that access is a sign the first part worked, not a precondition for it.
What happens after the two sessions?
You get the one-page written summary regardless. If the hypotheses land and you want to go deeper, into actual usage data, specific account lists, a prioritised outreach sequence, we scope a follow-up together. That's priced and structured separately based on what we found. There's no default next step you're committing to by booking.
How do I know this is worth €2,000 before we've spoken?
You don't, and I'm not going to pretend otherwise. What I can tell you is that if session one doesn't surface at least one thing you didn't already know about your own customer base, I'll refund it. That's never happened, but the offer stands.
Ready to find out what's already there?
Two sessions. No data access required. A one-page hypothesis of where your expansion ARR is likely hiding, and what to check to confirm it.
Book the Revenue Readiness Conversation€2,000 · Two sessions · No data access required